Step in Search Engine Optimization to increase SERPS

1. Define keywords (keywords):
This is undoubtedly the most important step for the optimization strategy and positioning of the site will be based on the selection of keywords that do.
We put ourselves in our customers and think how you can find our products or services on Google. The ideal is to consider very specific keywords and to induce purchase. Most users search 3 or more words.
We start with a list of 5 to 10 key words, once positioned we can choose new keywords and thus further increasing the visits.
2. Optimize the structure of the website:
Each web page should be Search Engine Optimization for one or two keywords maximum. To do this we have enough relevant content on our site.
We also recommend that we add internal links in the keywords, it is always best to link using the keyword relevant landing page to use the typical "click here"
3. Meta Title:
Meta Title Match (the Meta title for the web) with our keywords. The Meta title should not exceed 65 characters as is shown in the search results.
4. Meta Description:
Including keywords in the Meta Description will also help the user to identify our website with what you are looking when you see it in the search results page-
5. Meta Keywords:
Although a Meta tag that Google does not value other search engines still use it so it costs nothing to include keywords in the Keywords Meta tag, separated by commas.
6. Contents:
Include keywords in the content, at least twice in the text and once tagged with the HTML tag H1 or H2.
It is also advisable when we add content synonyms and variations of the keywords as not all users search the same way.
7. ALT tag:
ALT tags are used to add alternative text to images of the site and are labels that can be exploited to include them different keywords and their corresponding variations. Above all, this label is helpful in sites with many images and texts add little place.
This is a question that our customers usually do. To answer this question we must ask ourselves what our goals first and thus are able to prepare a strategy to achieve them.
In general the steps to achieve to reach the top 10 in search engines, (having as a priority and dominant search engine Google) should follow these steps:
1, Identify the right keywords (keywords): this is definitely the most important part of the strategy as well without choosing keywords never achieve the ultimate goal: to reach our user or target. The keywords must be relevant, specific and relevant to our goals.
2 Once we selected the keywords to optimize our website for those keywords. It is best to understand SEO for on-page keyword density.
3 Once optimized the web we can proceed to the creation of links or link building. This is the most laborious part of the positioning and can take anywhere from 1/2 months for keywords bit race up to several months or even years for highly competitive words.
4 As we go we are doing link building by controlling the positions of our website. For this we can use a free tool like Google Analytics.
5 Once we reached good SEO for our website, then the off page seo begins.